Advertising campaign for the “Back to School” collection of school supplies: backpacks from Sport Spirit

Advertising creative for Adidas and Puma products, Sport Spirit, as part of the Back to School campaign. The project was timed for early September: a concept was developed, and visual content was created with an emphasis on affordable prices and stylish backpacks for the school year. The final materials were used on social media and in promotional campaigns to attract students and schoolchildren to the brand.