Advertising campaign for the new collection of shoes from Sport Spirit

This advertising campaign for Adidas’ Sport Spirit line is dedicated to the launch of a new collection. As part of the project, a concept was developed that emphasizes athletic style and the dynamics of movement: the visual content is built around the brand’s signature elements—contrasting stripes, the texture of a running track, and a current sneaker model. The campaign was rolled out on social media and used to promote the new line of shoes, highlighting its modernity and connection to an active lifestyle.