Advertising campaign for Nike's new lightweight clothing collection, Sport Spirit

Advertising creative for Nike products, Sport Spirit. As part of the project, the “Go Beyond” campaign concept was developed, targeting a young audience and promoting an active lifestyle. The visual content is built around dynamic images of people wearing Nike sportswear, complemented by graphics and social media elements that emphasize the idea of freedom and pushing beyond familiar boundaries. The campaign was launched on social media and used to promote a collection of clothing and accessories.